For a software company, a backlink is useful only when it helps the right people discover a page that answers a real question. A broad campaign that sends every link to the homepage may build visibility, but it can miss the product guides, comparison pages and resources that help potential customers make decisions. The idea behind page first link building for SaaS is to choose the pages worth supporting before deciding how to earn links to them.
Why link building should start with the page
Different pages serve different purposes. A...
